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Emme moo brand story


The name Emme moo, born in the spring of 2021, signifies the vibrant journey of finding joy among living beings. The name also echoes the reassuring sound “moo moo,” offering answers when perplexed.

Representing the perfect blend of tradition and modern living, Emme moo is a textile design and production workshop inspired by natural materials. We strive to transform these materials into high-quality handmade crafts, preserving their essence and emphasizing their quality.

In our designs, we convey the core values of the Emme moo brand, highlighting the natural beauty of each material in our collection. Primarily focused on comfortable apparel, our creations are a natural progression from our roots in the textile industry.

Emme moo’s main materials come from fibers developed by nature, allowing yaks to thrive in extreme conditions. The warm and mysterious yak wool, in particular, adds a unique touch to our creations.

We respect Mother Earth and all that she provides. Emme moo’s birth challenges traditional perceptions of cashmere, infusing contemporary design elements to elevate its supreme quality into chic and graceful silhouettes. Our goal is to elevate the face of cashmere, evoking a sense of inner calm and dignity.

Emme moo is more than just a cashmere product; it’s a tribute to the beauty of nature, allowing people to feel the warmth and unique beauty of nature within the realm of fashion.

Brand Philosophy

We appreciate the true essence of things; we believe a simpler world is a better world.

Brand Vision

Embrace forgotten traditional craftsmanship, combining it with modern designs inspired by Tibetan culture.

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